Question: Can a site be optimized for multiple geos without creating microsites?
Answer: This is a Geotargeting – getting your site to show up on local searches – is a huge challenge in terms of search engine optimization. A simple Pizza restaurant in Waltham, Massachusetts, for example, definitely wants to show up on searches for ‘Pizza’ originating in its local area. Unfortunately, the process is complicated.
If the search query contains the geographic terms, it is very straightforward. If your customer searches for the exact phrase, ‘Pizza Waltham,’ then strategically weaving the term Pizza and Waltham in your pages (especially your home page and TITLE tags) will usually do the trick, and elevate you to the top.
If your customers do NOT use the geographic term in their search it is much more difficult. One option is to do Google local (See my post on Google Local for SEO) for free, but that works only for a very small geographic area next to you. You can try to open up pseudo offices in other towns and re-register with Google local, but that is very hard to do, and Google will certainly figure out that you share the same website address. A second option is – unfortunately – to advertise. One of the biggest advantages of AdWords over SEO is geotargeting – AdWords campaigns can be geotargeted, meaning your ad shows even if they searcher does not enter the geographic name.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media