Question: Are all of the Google tools free? Insight, Trends, etc?
Answer: Yes. Google is very actively trying to get the whole world ‘addicted’ to Google. It is clearly a Google strategy to ‘give away’ the search and to ‘give away’ the Webmaster tools, including the incredibly powerful Google Analytics, thereby to get us all very used to using Google and thereby precluding competitors from coming along. In addition, Google gets a nice stream of data from us all which it can use to make its search results and services better and better and better.
So, while there is no free lunch, we are getting these tools and services ‘for free,’ but Google is (unfortunately) adding to its monopolistic position in search.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media