Question: Is the | symbol viewed differently by Google than a “comma” in title tags?
Answer: Really interesting question! At one level, no one really knows. Google isn’t telling. What do we know about the TITLE tag?
And, we know (implicitly) that Google is afraid of Search spam. By that, afraid that people will spam it with stuffed pages, stuffed Title tags and what not. What Google wants is natural, ‘English’ content. So in that light, I recommend NOT using commas, and NOT using special characters like the | character. These are easy give-aways to Google that you have thought through your keywords and are giving it a keyword string.
So, for example – here are two TITLE tags.
<TITLE> Bay Area Flower Shop, Florist, San Francisco, Flower Delivery </TITLE>vs. <TITLE> Bay Area Flower Shop and Florist – San Francisco Flower Delivery </TITLE>
The second one SOUNDS better and is MORE NATURAL. So there is little upside to using the COMMA or | character, and I would write natural (but full-of-keywords) TITLE tags for my website.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media