Question: When you set up analytics for customers, should you do it under your personal account or under the clients account?
Answer: The issue here is allowing multiple people to have access to the Web data for a set of websites. There are many ways to do this. One way is for EACH person to have his OWN Google Analytics account, and verify that account through Analytics. This can be a bit cumbersome. One way is from the ‘Edit Account Settings’ screen, you can go in, and scroll to the very bottom. Look for ‘Users with Access to Profile’ and add additional users.
A really good way, however, is to create a ‘master’ Gmail account for each client / company. Then tie that Gmail account to each website profile for that customer / client. Then they can give that Gmail address and password out to anyone in their company, and that person will easily be able to see the data. This is perhaps simpler than adding email addresses that may change over time.
In addition, having one single email account can allow them to access all the Google Tools – Webmaster Tools, Analytics, and AdWords through this one single account. That makes things easy.
BTW I am indebted to John Dionisio for this last tip!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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