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This blog covers the world of SEO (Search Engine Optimization), AdWords, and Social Media Marketing (SMM). Browse our latest posts, submit a question, or check out our FREE resources on SEO, AdWords, and SMM! For information on our training classes and courses (including free introductory classes), call us at 888-993-1122.
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RSS Feeds and SEO
Question. Hi Jason, We’re in the process of redesigning our website. I wanted to include two new sections on our home page. One was to add a recent news section. I was thinking of having an RSS feed constantly post recent articles about our industry on our home page (probably displaying 2-3 articles at a time and updating 2-3 articles... Read more »
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Reciprocal Links: Good, Bad, Ugly for SEO?
Question. I have been told by some that one of the Google updates actually penalizes a site for reciprocal links. Others say links are still important to ranking. What is true? Answer. This is one of the “great debates” of SEO. I would say that the common view is that a) get inbound links… Links FROM other websites to YOURS,... Read more »
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Mobile Sites vs. Responsive Site Design for SEO
Question. I have attended many of your SEO classes over the past year or so and I love to apply what I’ve learned. I guess I’m getting a reputation because my friends and co-workers have been directing a lot of questions to me lately! I received this question today but I do not really know the answer as it deals... Read more »
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Duplicate Content vs. Similar Content: SEO Best Practices
Question. A question, if I may. (I took your classes a while back, very much enjoyed.) Suppose I want to build out 3 web pages to optimize each for similar but different searches. E.g. how to do magic, how to learn magic, and magic for kids to do. Granted, I write each page to include the search it’s optimized for. ... Read more »
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Google+ Local: Can You Claim Someone Else’s Listing?
Question. I have been considering helping small business with Google Places. I have noticed many businesses have not claimed their listing because they don’t know about it. If I was to set up their listing for them in total including adds, photos, reviews etc, would I then be playing on their ignorance to generate business for my self when they... Read more »
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Freshness Matters: Blog Posts and Site Freshness
Question: I have a wordpress website with 50 pages, many optimized for keyword phrases, and a blog. You say that freshness and new content is important for seo. If I post on the blog frequently, does that do anything for the other pages? Am I somehow supposed to get new content on each of the other pages I want to... Read more »
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SpyFu and Keyword Not Provided
Q: How about using paid tools like spyfu or moz for keywords analysis? Answer: First and foremost, the reality is that Google easily controls 60% or more of search traffic, although in my experience for most of our SEO clients, Google has easily a 90% search share. Now that Google is no longer transmitting this data to anyone, the reality... Read more »
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Historical Keyword Data vs. Keyword Not Provided
Q: What if we have had our anayltics account for 6 years…can we go back and find the keywords or has Google deleted all info from past? Answer: Yes and no. It seems like they are limiting historical keyword data to 90 days, so many people are recommending you pull this data out of Google Analytics and store it in... Read more »
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Difference between Google Webmaster Tools and Google Analytics
Q: What exactly is the difference between Google Analytice/Adwords and Google Webmaster tools? Answer: Great question! I don’t really understand why they don’t consolidate Google Analytics with Webmaster tools, as they are definitely related. Basically, Webmaster Tools focuses more on the ‘health’ of your website, how to ‘talk to Google’ about what’s going on with things like sitemaps, messages from... Read more »
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Keyword Planner Tool, How To Use It or Tutorial
Q: Can you suggest a place to get info to know how to use Google’s Keyword Planner? I really like their old keyword tool, but am unable to get this new tool to work for me. Answer. Absolutely. I have a YouTube video on how to use the keyword planner, which I recommend you watch. That is my best shot... Read more »
