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This blog covers the world of SEO (Search Engine Optimization), AdWords, and Social Media Marketing (SMM). Browse our latest posts, submit a question, or check out our FREE resources on SEO, AdWords, and SMM! For information on our training classes and courses (including free introductory classes), call us at 888-993-1122.
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Baltimore SEO Training and SEO – More Thoughts
Recently, I was lucky enough to travel to Baltimore and conduct a social media training and SEO review. Baltimore is a wonderful town, with incredibly good food (not just seafood), but here I am back in California and we still have not completed the SEO audit. So in addition to my original post on Baltimore SEO Training, I wanted to... Read more »
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How to Localize Content for Search Engine Optimization
Question. I wanted to thank you for posting your video on YouTube about Google’s new Keyword planner. I agree you in terms of user-friendly design Google seems to have gone backward. In any case, I was wondering if a search was conducted on certain topic would local results show up based on where the search was located or would the... Read more »
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Sublinks or Links Beneath a Site on Google: What Are They?
Question. When I do a search on “~” on google, I note that 10 “sublistings” appear under the primary listing, e.g., Aldan Real Estate, Bryn Mawr Real Estate, etc. I like the idea that additional sublistings appear, but I didn’t select which ones – Google did. Is there a way that I can control which subcategories appear and the description... Read more »
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How Many Keywords Per Page for SEO?
Question. For a home page, should you just use one single keyword to optomize on that page, or should it include a few of your top keywords? For example, Progressive’s homepage has auto insurance, car insurance, motorcycle, etc. For my website, we have taken and created keyword-heaving landing pages for each of our top keywords. They each have their own... Read more »
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Are question marks good in urls?
Question: My web programmer insists that having question marks in the url structure of our blog is okay from a google/SEO perspective. Answer: According to the Google SEO Guide, parameter based URLs are to be avoided at all costs. So he’s wrong. Read more »
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Seattle SEO Training – My Recent Seattle Workshop Experience
Seattle is a wonderful town. I love the Mariners, and the fact that Seattle is so close to Canada. A quick trip up to Vancouver is possible, unless you are busy doing a SEO training workshop. Recently, I flew up to Seattle for an SEO training workshop. Here’s my quickie blog post on the before, during, and after of the... Read more »
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Local Reviews and Citations: Review of Yext
Question. What is the value of being a Yellow Pages’ customer for SEO? Answer. Really, this is a question about SEO and local SEO in particular. Local SEO comes down to many things, particularly the number of reviews your business has on Google+ Local and Yelp / Bing, but also inbound links. Many of your local listing sites such as... Read more »
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Paid or Compensated Reviews on Blogs and the FTC
Question: I’ve recently heard about lawsuits that are being filed and FTC starting to regulate paying for or giving consideration for people writing reviews, and I know Google dissallows setting up a kiosk….What’s your view on this? Answer. As for the FTC and “paid reviews,” yes you are right. Here’s the link to the FTC endorsement guide. First, let me... Read more »
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No Data in Google Webmaster Tools
Question. Off-topic question if you have time: I signed in to Google Webmaster tools and there is no data – Google has not crawled or indexed my site yet. Is there any way to speed up the process of having google do this? My site is new. Answer. Hmmmmmmmm. 1) Are you sure it’s Webmaster tools and not Google Analytics? ... Read more »
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What are Parameter URLs, and Why Are They Bad for SEO?
Question. So what are parameters, session ids, etc. good for and how do you fix that without loosing the benefit of using them? Answer. In simple laymen terms, a “parameter” URL is ANY URL that has special characters, especially a QUESTION MARK. Here are example: http://www.freescale.com/webapp/sps/site/homepage.jsp?code=8BITMCU https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=740120&sessionid=1&key=0A191C60112337A0155A2FE73E8F980F&sourcepage=register In terms of HTML / SEO, these are HORRIBLE. If your programmer wants... Read more »
