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This blog covers the world of SEO (Search Engine Optimization), AdWords, and Social Media Marketing (SMM). Browse our latest posts, submit a question, or check out our FREE resources on SEO, AdWords, and SMM! For information on our training classes and courses (including free introductory classes), call us at 888-993-1122.
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Local Reviews and Citations: Review of Yext
Question. What is the value of being a Yellow Pages’ customer for SEO? Answer. Really, this is a question about SEO and local SEO in particular. Local SEO comes down to many things, particularly the number of reviews your business has on Google+ Local and Yelp / Bing, but also inbound links. Many of your local listing sites such as... Read more »
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Paid or Compensated Reviews on Blogs and the FTC
Question: I’ve recently heard about lawsuits that are being filed and FTC starting to regulate paying for or giving consideration for people writing reviews, and I know Google dissallows setting up a kiosk….What’s your view on this? Answer. As for the FTC and “paid reviews,” yes you are right. Here’s the link to the FTC endorsement guide. First, let me... Read more »
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No Data in Google Webmaster Tools
Question. Off-topic question if you have time: I signed in to Google Webmaster tools and there is no data – Google has not crawled or indexed my site yet. Is there any way to speed up the process of having google do this? My site is new. Answer. Hmmmmmmmm. 1) Are you sure it’s Webmaster tools and not Google Analytics? ... Read more »
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What are Parameter URLs, and Why Are They Bad for SEO?
Question. So what are parameters, session ids, etc. good for and how do you fix that without loosing the benefit of using them? Answer. In simple laymen terms, a “parameter” URL is ANY URL that has special characters, especially a QUESTION MARK. Here are example: http://www.freescale.com/webapp/sps/site/homepage.jsp?code=8BITMCU https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=740120&sessionid=1&key=0A191C60112337A0155A2FE73E8F980F&sourcepage=register In terms of HTML / SEO, these are HORRIBLE. If your programmer wants... Read more »
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Landing Pages for eCommerce Websites, Defined
Question: For an ecommerce site, is the product page your landing page or do you also have a landing page? Answer: Landing pages are a slippery concept, so first define what a landing page “is”: The “first page” that someone lands on your website, “from” a Google search or anywhere else. Any page on the website, including the home page,... Read more »
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Pull Down Navigation Menus and SEO: Do They Hurt or Help?
Question: Will a top nav with a mega menu of all pages in the website (html and indexable by Google) defuse the link juice? Answer: Generally speaking, it is my opinion that Google ignores or deprecates any CMS- or Javascript-based content, of which pull down menus are one form. When you read / re-read the Google SEO Starter Guide, you’ll... Read more »
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Strategic 404 Error Pages and Website Optimization / SEO
Question: Our problem is that our special offers continue to rank after the promo has ended. People remember and search for it because we do it annually. Can you give any insight on pros and cons of SEO promotion of a temporary page on your site? Say you are offering a week-long or month-long coupon or promotion? Guessing a valuable... Read more »
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HTML 5.0 Sliders and Search Engine Optimization: Good, Bad, Ugly?
Question. Last week Jason showed Salesforce.com and a text slider to punch up page one keywords. Could we use a text slider like Salesforce for blog or new posts? Answer. HTML 5 “sliders” (more on them, here), allow you to make it easy to “hide” or “slide” content. So they are on the border between what’s forbidden (showing content to... Read more »
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WordPress.com vs. WordPress.org and SEO (Search Engine Optimization)
Question. WordPress.com vs WordPress.org – SEO differences? Answer. Short answer: use WordPress on your own website (WordPress.org), NOT on WordPress.com. Medium answer: if you are going to “go to the cloud” use a Google Blogger blog, and NOT WordPress.com, as Blogger is much more SEO-friendly than WordPress.com. Longer Answer. I am a fan of WordPress, in general, but not of... Read more »
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GoDaddy Websites and WordPress Blogs: Are They Compatible?
Question: If I have build and hosted my website with GoDaddy, can I still host my blog and news releases on Word Press and have it show up on my home page? Answer: GoDaddy, of course, is one of the largest Web hosting companies. It offers both standard hosting and WordPress-based hosting. That’s where it gets quite confusing. You have... Read more »
